Mission
Understanding Pakistan through empirical analysis on media and culture.
Pakistan must study itself: its institutions, its society and its state; then recognize their failures, realize their responsibilities, and construct ideals.
What we do
We study Pakistan through what we are told and what we say: the news, the bulletins, the dramas, the textbooks, the magazines, the debates in parliament, social media platforms and anything else that shapes what we come to believe.
Archive discourse
We collect and archive information of every kind: tv news, memes, dramas, newspapers, magazines, parliamentary debates, textbooks.
This information is valuable because it is how we are told about our social and political reality, and how we talk about it. It tells us what is happening, and in doing so, shapes what we believe and how we behave.
We build archives, so anyone can explore them, study them, and answer questions of their own. Learn more about them here.
Study the system
We study Pakistan's information system to describe its state: how power moves through it, who decides what gets covered, what we are shown, and what we never see.
Describing the system lets us hold its outcomes in our hands and look at them. It adds colors and textures to large conceptual institutions, like social media platforms and journalism, making them tangible and understandable. Most importantly, it makes them critiqueable.
We write reports that describe what we find. The methods and the data are already open in the archive, so anyone can check the work or make a different case from it.
Construct ideals
From theory and from the observed behaviors of the information system, we judge its current state and argue what a better one should do.
Moving anywhere needs a destination: an idea of what good institutions, good journalism, a good information system should look like. We construct these ideals in the open, collaborating with the public and with experts, and we test them against the country as it actually is. And we argue and advocate for moving towards these ideals.
We write essays: we argue when systems fail their responsibilities, and we propose what better would look like. Our judgements can be critiqued the same way our reports can be checked.
Join us
Hello! Join the collective and scrape, collect, and build archives; analyze, design, and write reports; argue and critique systems; or anything else. We want to work with curious people, experienced or not. Send us a message here:
Who we are
We are a group of researchers and students from Pakistan, most of us working on this alongside our day jobs. We are currently (barely) self-funded.